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How-To
Blog, How-To
Affiliate Marketing For Beginners – Your 2024 Kickstart Guide
Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
Blog, How-To
Lead Overflow: Two Strategies to Maximize Profitability
Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or,...
Blog, How-To
Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking
Apple recently announced a host of important privacy and security updates including the intro...
Blog, How-To
12 Affiliate Portal Features That Deliver A Great Affiliate Experience
Affiliate relationships are essential to the success of an affiliate program. That’s why we empower ...
Blog, How-To
The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement
CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework ...
Blog, How-To
The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management
Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips cus...
Blog, How-To
Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution
CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamles...
Blog, How-To
The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management
So you’re ready to simplify your network’s ad operations, fast track integrations with adverti...
Blog, How-To
Step Up Performance With Intelligent Tracking
Join us for a new series on how you can launch and grow a performance marketing program that drives ...
Blog, How-To
Maximizing Efficiencies With The Mass Adjustment Tool in CAKE
The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granu...
Blog, How-To
Landing Pages: The Feature You Need to Streamline Workflows
Landing pages are an essential tool that digital marketers use to convert website visitors into lead...
Blog, How-To
5 Reporting Features You Should Be Using in 2022
Robust performance marketing software fuels speed and accuracy which enables marketers to quickly re...
How-To
Lead Distribution: What Is It, The Value and Tools for Selling Leads
Selling leads through a lead distribution program can be profitable for businesses across multiple v...
How-To
Affiliate Marketing: An Ultimate Guide for 2021, Part 2
Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightf...
Blog, How-To
Performance Marketing: An Affiliate Marketing Glossary
The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used ...
Blog, How-To
Affiliate Marketing: An Ultimate Guide for 2021, Part 1
The basics: What is affiliate marketing Affiliate marketing is a dynamic industry that continues to...
Blog, How-To
A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution
Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate ...
How-To
Checklist: How to Select the Right Lead Distribution Software for Selling Leads
Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple ...
Blog, How-To
5 Best Practices for Onboarding New Advertisers
Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re ...
Blog, How-To
5 CAKE Features to Streamline the Onboarding of New Affiliates
Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program i...
Blog, How-To
iOS 14: What this Means for Mobile Campaign Tracking in CAKE
Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy settin...
Blog, How-To
Using CAKE Features to Find and Stop Affiliate Fraud
For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of ...
Blog, How-To
Using Lead Statuses in CAKE for Closed-Loop Reporting
What happens to leads after they’re sold? What was the quality of the leads? How can you provide bet...
Blog, How-To
3 CAKE Features to Easily Manage Affiliate Commissions
To maintain a competitive advantage as a network, you need to keep your affiliate partners ha...
Blog, How-To
How to Sell Leads to Maximize Profit: Everything You Need to Know
Lead distribution is a process that involves capturing, validating, and distributing leads in real-t...
Blog, How-To
5 CAKE Features to Simplify Communication with Affiliate Partners
If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a lar...
Blog, How-To
Using CAKE’s Voucher Codes for Clickless Tracking
As an affiliate marketer, the best way to accurately track and measure your campaign performance is ...
Blog, How-To
Using Campaign Targeting to Increase Conversion Rates
As a performance marketer, one of your main priorities is to increase conversion rates to boost reve...
Blog, How-To
CAKE Security Settings to Protect Your Platform
The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communica...
Blog, How-To
How to Attribute Conversions Using CAKE Fingerprint Tracking
First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for...
Blog, How-To
How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are per...
Blog, How-To
How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely...
Blog, How-To
Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance
The best way to accurately track and measure your campaign performance is to use tracking links. Mea...
Blog, How-To
How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want t...
How-To
Vlog: How to Control and Improve Lead Quality
As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned becaus...
Blog, How-To
5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work wi...
How-To
Which Pixel Should I Use?
There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also know...
Blog, How-To
The Value of API’s
What is an API? API stands for “Application Program Interface,” which indicates a set of routines, p...
Blog, How-To
Leveraging CAKE Reporting for Detailed Insights
Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from dat...
Blog, How-To
Communication is Key – Leveraging Email Templates and Alerts
In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time up...
Blog, How-To
CAKE Feature Spotlight: CSV Reconciliation Tool
Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conv...
Blog, How-To
CAKE Feature Spotlight: Internal Redirect
With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these...
Blog, How-To
CAKE Feature Spotlight: Alleviating Privacy Concerns in Lead Distribution with Redacted Fields
In a time where data is king, personal consumer information is digitized and transmitted faster than...
Blog, How-To
How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program
One of the most effective ways of generating business is through word of mouth. Advertisers and Netw...
Blog, How-To
Using Volume-Based Tiers to Manage Campaign Payouts
Powerful and easy to use campaign and affiliate management tools are fundamental for networks and ad...
Blog, How-To
City Level Targeting for Location-Based Offers
For powerful advertisers and networks with affiliate marketing programs, granular targeting is of th...
Blog, How-To
A Better Mobile User Experience with Deferred Deep Linking
If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE featu...
Blog, How-To, Insights
Influencer Marketing and Social Media: Best Practices to Track Success
Leveraging Influencer marketing is a great way to expand your reach and connect with established aud...
How-To
Cookie-Based Tracking or Server-to-Server?
While postback (server to server) tracking is a much more reliable system that should be used wherev...
How-To
Performance Marketing Glossary (InfoGraphic)
The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary use...
Blog, How-To
How-to: Save Time This Holiday Season By Automating Your Product Feeds
It’s never too late in the season for retailers to create efficiency and reduce operating costs by a...
How-To
How-to: Split Testing Your Way to Conversions
Split Testing is a random experiment designed to test which of two or more marketing creatives is mo...
Blog, How-To
How-to: Data Visualization Lets You See Data Clearer and Faster
In just about every facet of business today, we are faced with large amounts of data. Visualization ...
How-To
How-to: Tracking Events Along the Customer Journey
One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events...
How-To
Have You Ever Tried To Explain How Performance Marketing Works?
For those individuals not quite familiar with the innovation of the digital landscape over the last ...
How-To
CAKE Releases “Roles Access” Feature!
New "Roles Access" Feature Release! Roles Access provides you with the power to manage user access...
How-To
Platform Migration. What it means for Performance Marketers.
The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer...
How-To
CAKE and E-commerce-Track from Click to Sale!
From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time a...
How-To
Upcoming CAKE Support Webinars!
CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyon...
How-To
Tips To Improve Your Affiliate Marketing Program!
Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program ...
How-To
Join CAKE For the Launch Of Our Webinar Series!
CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyon...
How-To
The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer
Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the sa...
How-To
We’ve Got Your Future Covered!
I love this time of year – fall weather, the Dodgers are in the playoffs, Halloween, Thanksgiv...
How-To
The Art Of The Cold Call
In the business world, cold calling is considered a commonplace technique used for reaching out to p...
How-To
LeadGen Is A Piece Of CAKE!
As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE. Not only i...
How-To
Affiliate Portal UI Change To The Offer Screen
Creating a better user experience through design is at the core of everything we build at CAKE. ...
How-To
Addressing Bot Traffic by User Agent or ISP
Bots. They are a staple of the web these days. Google uses them to crawl sites to judge ...
How-To
Build vs Buy in Online Advertising is a No-Brainer
It’s time to do a video conference between your NY and U.K. office. Do you setup a free ...
How-To
CAKE Payment Clearinghouse With Tipalti
CAKE is now integrated with Tipalti, the online automated global mass payment platform, leveraging C...
How-To
Lead Tiers and Exchange Rates Within CAKE
CAKE has just released both Lead Tier and Exchange Rate functionalities. Are you trying to pay your ...
How-To
Media Hosting With Cake
CAKE now offers a media hosting feature that enables clients to manage their creative media with eas...
How-To
How To Handle International Offers In Cake!
Cake has a clever and efficient way of handling International Offers. If you have an International O...
How-To
How To Get The Most Out Of Your Training
Networks, Advertisers and Affiliate Marketing companies all have one thing in common; they love tran...
Load More
Blog, How-To
Affiliate Marketing For Beginners – Your 2024 Kickstart Guide
Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
Blog, How-To
Lead Overflow: Two Strategies to Maximize Profitability
Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or,...
Blog, How-To
Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking
Apple recently announced a host of important privacy and security updates including the intro...
Blog, How-To
12 Affiliate Portal Features That Deliver A Great Affiliate Experience
Affiliate relationships are essential to the success of an affiliate program. That’s why we empower ...
Blog, How-To
The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement
CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework ...
Blog, How-To
The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management
Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips cus...
Blog, How-To
Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution
CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamles...
Blog, How-To
The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management
So you’re ready to simplify your network’s ad operations, fast track integrations with adverti...
Blog, How-To
Step Up Performance With Intelligent Tracking
Join us for a new series on how you can launch and grow a performance marketing program that drives ...
Blog, How-To
Maximizing Efficiencies With The Mass Adjustment Tool in CAKE
The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granu...
Blog, How-To
Landing Pages: The Feature You Need to Streamline Workflows
Landing pages are an essential tool that digital marketers use to convert website visitors into lead...
Blog, How-To
5 Reporting Features You Should Be Using in 2022
Robust performance marketing software fuels speed and accuracy which enables marketers to quickly re...
How-To
Lead Distribution: What Is It, The Value and Tools for Selling Leads
Selling leads through a lead distribution program can be profitable for businesses across multiple v...
How-To
Affiliate Marketing: An Ultimate Guide for 2021, Part 2
Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightf...
Blog, How-To
Performance Marketing: An Affiliate Marketing Glossary
The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used ...
Blog, How-To
Affiliate Marketing: An Ultimate Guide for 2021, Part 1
The basics: What is affiliate marketing Affiliate marketing is a dynamic industry that continues to...
Blog, How-To
A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution
Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate ...
How-To
Checklist: How to Select the Right Lead Distribution Software for Selling Leads
Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple ...
Blog, How-To
5 Best Practices for Onboarding New Advertisers
Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re ...
Blog, How-To
5 CAKE Features to Streamline the Onboarding of New Affiliates
Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program i...
Blog, How-To
iOS 14: What this Means for Mobile Campaign Tracking in CAKE
Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy settin...
Blog, How-To
Using CAKE Features to Find and Stop Affiliate Fraud
For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of ...
Blog, How-To
Using Lead Statuses in CAKE for Closed-Loop Reporting
What happens to leads after they’re sold? What was the quality of the leads? How can you provide bet...
Blog, How-To
3 CAKE Features to Easily Manage Affiliate Commissions
To maintain a competitive advantage as a network, you need to keep your affiliate partners ha...
Blog, How-To
How to Sell Leads to Maximize Profit: Everything You Need to Know
Lead distribution is a process that involves capturing, validating, and distributing leads in real-t...
Blog, How-To
5 CAKE Features to Simplify Communication with Affiliate Partners
If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a lar...
Blog, How-To
Using CAKE’s Voucher Codes for Clickless Tracking
As an affiliate marketer, the best way to accurately track and measure your campaign performance is ...
Blog, How-To
Using Campaign Targeting to Increase Conversion Rates
As a performance marketer, one of your main priorities is to increase conversion rates to boost reve...
Blog, How-To
CAKE Security Settings to Protect Your Platform
The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communica...
Blog, How-To
How to Attribute Conversions Using CAKE Fingerprint Tracking
First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for...
Blog, How-To
How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are per...
Blog, How-To
How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely...
Blog, How-To
Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance
The best way to accurately track and measure your campaign performance is to use tracking links. Mea...
Blog, How-To
How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want t...
How-To
Vlog: How to Control and Improve Lead Quality
As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned becaus...
Blog, How-To
5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work wi...
How-To
Which Pixel Should I Use?
There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also know...
Blog, How-To
The Value of API’s
What is an API? API stands for “Application Program Interface,” which indicates a set of routines, p...
Blog, How-To
Leveraging CAKE Reporting for Detailed Insights
Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from dat...
Blog, How-To
Communication is Key – Leveraging Email Templates and Alerts
In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time up...
Blog, How-To
CAKE Feature Spotlight: CSV Reconciliation Tool
Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conv...
Blog, How-To
CAKE Feature Spotlight: Internal Redirect
With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these...
Blog, How-To
CAKE Feature Spotlight: Alleviating Privacy Concerns in Lead Distribution with Redacted Fields
In a time where data is king, personal consumer information is digitized and transmitted faster than...
Blog, How-To
How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program
One of the most effective ways of generating business is through word of mouth. Advertisers and Netw...
Blog, How-To
Using Volume-Based Tiers to Manage Campaign Payouts
Powerful and easy to use campaign and affiliate management tools are fundamental for networks and ad...
Blog, How-To
City Level Targeting for Location-Based Offers
For powerful advertisers and networks with affiliate marketing programs, granular targeting is of th...
Blog, How-To
A Better Mobile User Experience with Deferred Deep Linking
If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE featu...
Blog, How-To, Insights
Influencer Marketing and Social Media: Best Practices to Track Success
Leveraging Influencer marketing is a great way to expand your reach and connect with established aud...
How-To
Cookie-Based Tracking or Server-to-Server?
While postback (server to server) tracking is a much more reliable system that should be used wherev...
How-To
Performance Marketing Glossary (InfoGraphic)
The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary use...
Blog, How-To
How-to: Save Time This Holiday Season By Automating Your Product Feeds
It’s never too late in the season for retailers to create efficiency and reduce operating costs by a...
How-To
How-to: Split Testing Your Way to Conversions
Split Testing is a random experiment designed to test which of two or more marketing creatives is mo...
Blog, How-To
How-to: Data Visualization Lets You See Data Clearer and Faster
In just about every facet of business today, we are faced with large amounts of data. Visualization ...
How-To
How-to: Tracking Events Along the Customer Journey
One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events...
How-To
Have You Ever Tried To Explain How Performance Marketing Works?
For those individuals not quite familiar with the innovation of the digital landscape over the last ...
How-To
CAKE Releases “Roles Access” Feature!
New "Roles Access" Feature Release! Roles Access provides you with the power to manage user access...
How-To
Platform Migration. What it means for Performance Marketers.
The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer...
How-To
CAKE and E-commerce-Track from Click to Sale!
From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time a...
How-To
Upcoming CAKE Support Webinars!
CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyon...
How-To
Tips To Improve Your Affiliate Marketing Program!
Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program ...
How-To
Join CAKE For the Launch Of Our Webinar Series!
CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyon...
How-To
The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer
Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the sa...
How-To
We’ve Got Your Future Covered!
I love this time of year – fall weather, the Dodgers are in the playoffs, Halloween, Thanksgiv...
How-To
The Art Of The Cold Call
In the business world, cold calling is considered a commonplace technique used for reaching out to p...
How-To
LeadGen Is A Piece Of CAKE!
As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE. Not only i...
How-To
Affiliate Portal UI Change To The Offer Screen
Creating a better user experience through design is at the core of everything we build at CAKE. ...
How-To
Addressing Bot Traffic by User Agent or ISP
Bots. They are a staple of the web these days. Google uses them to crawl sites to judge ...
How-To
Build vs Buy in Online Advertising is a No-Brainer
It’s time to do a video conference between your NY and U.K. office. Do you setup a free ...
How-To
CAKE Payment Clearinghouse With Tipalti
CAKE is now integrated with Tipalti, the online automated global mass payment platform, leveraging C...
How-To
Lead Tiers and Exchange Rates Within CAKE
CAKE has just released both Lead Tier and Exchange Rate functionalities. Are you trying to pay your ...
How-To
Media Hosting With Cake
CAKE now offers a media hosting feature that enables clients to manage their creative media with eas...
How-To
How To Handle International Offers In Cake!
Cake has a clever and efficient way of handling International Offers. If you have an International O...
How-To
How To Get The Most Out Of Your Training
Networks, Advertisers and Affiliate Marketing companies all have one thing in common; they love tran...
Load More
