Resources

Case Studies, Webinars, Whitepapers and more…

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White paper
Case Study
Webinar
Infographic
Report
Guide
Guide

The Affiliate Network’s Ultimate Guide to Selling Leads

IF YOU’RE READY TO ADVANCE YOUR NETWORK TO THE NEXT LEVEL BY SELLING LEADS, THIS GUIDE IS FOR YOU. A...
How to launch and grow your lead distribution program with tech
Guide

How to Launch and Grow Your Lead Distribution Program with Technology

This guide will help you gain the knowledge to confidently launch and grow your lead distribution pr...
Ecommerce Checklist Cover
Guide

Choosing the Best Ecommerce Affiliate Marketing Software

This checklist equips you with all of the requirements needed to select the best, cloud-based ecomme...
2022 holiday ecommerce shopping season
Infographic

2022 Holiday Ecommerce Insights

Explore the infographic to learn about the market size, retail sales projections, consumer behavior,...
affiliate marketing tips
White paper

Affiliate Marketing Guide: Four Ways to Future Proof your Affiliate Network

Download the eBook to discover the steps modern affiliate networks are taking to future proof their ...
Guide

Choosing the Right Lead Distribution Software for Your Company

With this checklist you’ll learn how to evaluate cloud-based lead distribution solutions and select ...
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affiliate marketing tips
White paper

Affiliate Marketing Guide: Four Ways to Future Proof your Affiliate Network

Download the eBook to discover the steps modern affiliate networks are taking to future proof their ...
White paper

6 Affiliate Marketing Pitfalls and How to Steer Clear

How much an advertiser and network invests in their brand integrity sets the foundation for long-ter...
White paper

Better Together: Adding Value to Your Affiliate Program with Lead Distribution

Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For...
customer journey
White paper

Redefine the Customer Journey

We’re at a tipping point in digital marketing; with 88 percent of consumers engaging online in the p...
Multi-touch Attribution Ideas
White paper

Using Multi-touch Attribution to Map the Online Customer Journey

Multi-touch attribution is a key technique that helps today’s marketers fully understand and evaluat...
Affiliate Marketing in Latin America
White paper

Affiliate Marketing in Latin America

Advertising networks operating in Latin America need to be ready to take advantage of the untapped o...
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adleadr
Case Study

Adleadr

Performance marketing agency manages lead distribution and affiliate programs on one platform and im...
Surge Logics
Case Study

Surge Logics

After carefully evaluating the capabilities and benefits of several solutions, Surge Logics decided ...
Case Study

Grabon

GrabOn has recorded better conversion rates enabled by the functional features of CAKE’s performance...
Case Study

CashKaro

CAKE delivers a dynamic range of features, including advanced cross-channel tracking, multi-touch at...
Case Study

Forex

Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offe...
Case Study

Agora Financial

Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to t...
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Webinar

It’s in the Bag: Define the Right Media Mix for your Upcoming Sale

Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to...
Webinar

Marketing To The Price Conscious Multi-Channel Shopper

Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns target...
Webinar

The Golden Metric: Customer Lifetime Value

Marketers are often consumed with pushing buyers from the first conversion to final acquisition in o...
Webinar

Performance Marketing 3.0

Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How ...
Webinar

The Perfect Storm: Merging Acquisition & Engagement Across the Customer Journey

CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition a...
Webinar

The Customer Journey: From Acquisition To Renewals

Now, more than ever, digital marketers are being held accountable for consistently innovating and st...
2022 holiday ecommerce shopping season
Infographic

2022 Holiday Ecommerce Insights

Explore the infographic to learn about the market size, retail sales projections, consumer behavior,...
adspend
Infographic

2020 Holiday Shopping Season Insights

This infographic covers 2020 essential insights to help retailers and advertisers navigate this year...
Best affiliate software
Infographic

Carrying on the CAKE Tradition of Delivering Trusted Technology and Services

CAKE has established a tradition of a customer-centric culture by forming close partnerships with ea...
Infographic

Everything you Need to Know about Cyber Weekend 2018

Everything you need to know about Cyber Weekend 2018, including the projected ad spend, the importan...
Infographic

Is Digital Marketing Part of Your Growth Strategy?

Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest retu...
Infographic

Why the Customer Journey is the Future of Digital Marketing

Discover how to gain a holistic view of all digital marketing channels and performance to better per...
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Report

Type 2 SOC 2 Compliance

CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. CAKE’s certification and ...
Report

Type 1 SOC 2 Compliance

CAKE has successfully completed its Type 1 Service Organization Control (SOC) 2 Compliance audit. Ba...
Guide

The Affiliate Network’s Ultimate Guide to Selling Leads

IF YOU’RE READY TO ADVANCE YOUR NETWORK TO THE NEXT LEVEL BY SELLING LEADS, THIS GUIDE IS FOR YOU. A...
How to launch and grow your lead distribution program with tech
Guide

How to Launch and Grow Your Lead Distribution Program with Technology

This guide will help you gain the knowledge to confidently launch and grow your lead distribution pr...
Ecommerce Checklist Cover
Guide

Choosing the Best Ecommerce Affiliate Marketing Software

This checklist equips you with all of the requirements needed to select the best, cloud-based ecomme...
Guide

Choosing the Right Lead Distribution Software for Your Company

With this checklist you’ll learn how to evaluate cloud-based lead distribution solutions and select ...
Choose the right affiliate marketing software
Guide

Choosing the Right Affiliate Software for Your Company

This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and...