Multi-channel Tracking, Attribution and Optimization for Brands
Track digital marketing spend from first click to conversion and every step in-between to gain insight into the customer journey.
Learn more-
Multi-channel Tracking
Get the power and confidence to redirect marketing spend in real-time through deeper insight into the traffic driven by digital marketing channels, including search, display, email, social, mobile, video, affiliate, direct and shopping.
-
Multi-touch Attribution
Support multiple attribution models including engagement, linear, time decay, customized as well as first and last touch.
-
Reporting and Data Visualization
Identify top- and under-performing channels through data comparison and visualization, on a single dashboard. Customize reporting by user or segment, and share these views across your organization.
-
Integrations
Track and manage the most common tasks and actions within a single interface. New integrations are introduced monthly.
-
Lead Generation and Distribution
Automated collection, validation and distribution of leads in real-time with
industry-leading tools. -
Ecommerce Solutions
Understand every level of ecommerce campaign performance and collect actionable metrics on every order via product feed integration.
Additional Features
-
Event Tracking
Go beyond single
revenue-generating conversions and see what events are really driving conversions. -
Mobile Tracking
Track mobile and cookieless campaigns in parallel with all other channels in real-time through available SDK and helper files.
-
Impression Tracking
Optimize impression tracking by simply adding a pixel to ad tags or take it to the next level with ad server integrations.
-
Real-time Reporting
Export data to a CSV file, access data via API and schedule specific reports in
real-time. -
Custom Reporting Views
Customize reporting by user and share these views across your organization. Create custom calculations on each report and share via Custom Reporting Views instead of just exporting your reports to Excel.
-
Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
-
Complete API Support
Make changes through flexible internal automation tools and allow programmatic ingestion of data.
-
Account Control
Customize user and department permissions as well as role-access controls for each individual accessing the platform.
-
Network Accountability
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
-
Voucher Code Support
Upload and track unique coupons by source using advanced attribution options.
Trusted by media partners worldwide.
CAKE News & Resources
-
CAKE by Accelerize Upgrades Tracking, Attribution and Optimization Platform to Maximize Return on Ad Spend across Multi-channel Digital Marketing Campaigns
CAKE Proprietary SaaS-based Solution Provides a Comprehensive View of the Customer Journey for Marketers NEWPORT BEACH, Calif. – January 12, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced significant enhancements to its SaaS-based platform with the introduction of advanced tracking, algorithmic attribution and marketing campaign optimization
... -
CAKE by Accelerize Leverages Amazon Web Services to Continue Delivering Advanced Multi-channel Digital Marketing Capabilities for Growing Global Customer Base
Enterprise SaaS Company Moves to AWS to Efficiently and Cost-effectively Scale According to Demand NEWPORT BEACH, Calif. – December 8, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that it is using Amazon Web Services (AWS) to scale business growth and support its continued expansion across
... -
Accelerize Files U.S. Patent Application for Its Advanced Algorithmic Attribution Technology
New technology for its CAKE software platform optimizes digital marketing profits through sophisticated tracking and analysis of the increasingly complex customer journey across the digital marketplace NEWPORT BEACH, Calif. – November 16, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a significant intellectual property milestone with
... -
Accelerize Makes Orange County Business Journal’s Fastest-Growing Public Companies List for Third Year in a Row
Accelerize’s Continued Growth Driven by Technology Innovation and Industry-leading Customer Service NEWPORT BEACH, Calif. – November 23, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the Company has once again earned a place on the Fastest Growing Public Companies list by the Orange County Business Journal with
... -
Leveraging CAKE Reporting for Detailed Insights
Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
... -
The Value of API’s
What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their
... -
UK Digital Adspend Study by The IAB and PwC
On the 12th April, the IAB along with PwC published their findings on the growth of digital Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
...
Want to learn more about CAKE integrations?
We partner with the industry’s leading service providers because we understand the value it adds for our customers when they expand their CAKE platform by integrating with 3rd-party solutions.
Integrations