CAKE for Advertisers Data Sheet

Tracking digital marketing spend from first click to conversion, and every step in-between, is crucial to gaining insight into the customer journey. Advertisers need a platform that easily captures and analyzes granular data to attribute every customer action, allowing them to pinpoint the channels that are the most valuable traffic sources.

With CAKE for Advertiser, you can:

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  • Track multiple channels in real-time
  • Get robust reporting and deep insights into the channels that drive ROI
  • Access over 60 technology and service partners
  • Visualize data in a way that helps you make intelligent marketing decisions



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