• How-To

    The Art Of The Cold Call

    In the business world, cold calling is considered a commonplace technique used for reaching out to potential clients.  Many businesses strongly encourage good old-fashioned “smiling and dialing.” Email and instant messaging can only go so far, but they cannot replace the human component of interaction.  The art of cold calling (and don’t be mistaken, it is definitely an art) takes mastery of a specific skill set in order to be most effective.