The Hitchhiker's Guide to Attribution

Mapping the Customer Journey for Digital Advertisers

Attribution gives insight into what drives conversions, but proper attribution for digital campaigns is no easy feat. Marketers can struggle to credit online campaigns across multiple channels and touch points amid an increasingly fragmented landscape.

Tracking and analyzing billions of online consumer actions can be a very daunting task. Plus, a lack of awareness regarding the tools at their disposal to address attribution challenges can leave marketers adrift.

In this new whitepaper from CAKE, you will learn:

– What attribution is, and how it can benefit you

РWhy attribution matters to digital marketing

– Different attribution models, such as last-click, first-click and multi-channel

– Key attribution “must-knows”


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