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CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

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Manage and measure partner performance with precision for improved profit margins.

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Collect, validate and distribute leads in real-time for maximum profitability.

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A Slice of CAKE

CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! In this new series we will be introducing our outstanding team members from across all departments and all regions…with one goal in mind. We want our customers, prospects and industry advocates to get to know the faces behind the product. Enjoy!

Today we introduce you to John Vatz, a member of CAKE’s Business Development Team. John began his CAKE career as a Business Development Representative in April of 2014. John is now the Partnership Development Manager, and a graduate from UC Irvine. John studied Economics at UC Irvine and was a member of numerous organizations including the Sailing Team.

A Sneak Peek Inside John’s Role at CAKE:

On a daily basis, I maintain and grow existing partner relations and work with our product team on reaching out to potential strategic integration partners. With the help of our product team, I form partnerships with companies and other complimentary technologies that further empower our clients in using the CAKE Platform. Some key partners I’ve had the pleasure of bringing on-board recently include E-Hawk and Videology. Both of these partners provide a complimentary service to our clients and add a tremendous amount of value to the CAKE platform.

John’s Favorite Part About Working at CAKE:

I love the people and family community here at CAKE. The positive company culture speaks for itself.

John’s Hot Tip For Prospects:

CAKE’s robust reporting engine tells all. If the reports are telling you that your conversion rates are low in a certain channel, be proactive and shift your spending. Additionally, don’t discount the video channel. Video is by far one of the fastest growing channels and our new integration with Videology is going to make tracking video a breeze.

His Favorite Activities Outside of CAKE:

I like to brew beer, sail, scuba dive and relax with my friends. I also love keeping up with some of my favorite television shows including; Silicon Valley, and Game of Thrones.

Just For Fun, We Asked John: “If you could be any animal, what would it be and why?”

I would be some sort of falcon. The ability to fly places would be insanely cool and they’re some of the fastest birds in the world!

An Interesting Fact about John:

I haven’t heard a song that I can’t whistle. Try me!