• Insights

    Key Digital Marketing Statistics to Know in 2020

    With the New Year just around the corner, many are deep in the process of planning their affiliate and digital marketing strategy for 2020. While in this mode, it’s important to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace. A great way to
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • Insights

    Influencer Marketing and Social Media: Best Metrics to Evaluate Success

    Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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