• Insights

    Digital Marketing Statistics That Will Shape 2021

    The world of digital and affiliate marketing certainly grew and evolved this past year, amid the ongoing COVID-19 pandemic. As consumers stayed home during the lockdowns and spent more time online, digital advertising spend grew 24.7 percent. The expansion of ecommerce and consumer time spent online will continue to shift ad budgets toward digital channels,
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  • How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

      As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • Insights

    Influencer Marketing and Social Media: Best Metrics to Evaluate Success

    Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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