• How-To

    CAKE Feature Spotlight: Manage Campaign Payouts with Volume Based Tiers

    Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
    ...

  • How-To

    CAKE Feature Spotlight: City Level Targeting

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as: location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
    ...