CAKE’s Real-time Tracking Platform Enables Aceable to Track and Manage Affiliate Performance Across Multiple Channels and Campaigns
NEWPORT BEACH, CA–(Marketwired – Dec 13, 2016) – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Aceable, a mobile education company offering courses in drivers education and defensive driving, is using CAKE’s SaaS platform to track and manage its affiliate advertising program across multiple partners, channels and campaigns. Through CAKE, Aceable is gaining granular insights about campaign performance that are helping the company make better decisions and ultimately boost the ROI of its affiliate program.
Specializing in defensive driving, adult drivers education and teen drivers education, Aceable operates online and mobile educational programs in five states and is actively working to expand the company’s reach to new focus areas and locations. The company’s affiliate program helps attract customers to its course offerings. With CAKE, Aceable is able to accurately track the performance of affiliate campaigns to better understand what’s working and what’s not, and make adjustments on-the-fly, as needed. Additionally, CAKE empowers Aceable to streamline the management of its growing network of publishing partners, with features that allow the company to customize and automate payouts based on key performance indicators such as traffic quality, number of conversions and revenue generated per conversion.
“CAKE has made the management of our affiliate channel more efficient than we ever thought it could be,” said Craig Barrett, Vice President of Marketing at Aceable. “Most importantly, the insights we are gaining about campaign performance have allowed us to optimize publisher traffic, as well as the overall profitability of our affiliate program.”
Aceable evaluated a handful of other tracking solutions and ultimately chose CAKE for its hands-on customer service, simple-to-use features and innovative multi-channel attribution capabilities. Because the company runs different types of campaigns — ranging from SEO and social media advertising to coupon offers — it is a plus that CAKE is able to dynamically track and attribute which channels and approaches have the greatest impact. This insight also helps Aceable structure offers based on what type of strategy works best with specific affiliates and channels.
“Other vendors in the space left me feeling like a number,” said Brandon Myers, Affiliate Director for Aceable. “CAKE not only cares about our business, they also want to ensure we succeed. The customer experience we’ve had to date is top notch, plus the CAKE platform is superior. The insights we are gaining have increased our ROI to such a degree that the solution is already paying for itself.”
According to eMarketer, U.S. digital affiliate spending will reach $4.78 billion in 2016, accounting for a 13.5% increase over 2015, which is roughly 7% of total digital ad spend in the U.S.
“The CAKE platform is designed to help advertisers like Aceable simply and efficiently optimize their performance marketing efforts so that they can focus on their core business,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We couldn’t be happier that Aceable is already seeing a return on their investment in the CAKE platform and look forward to a successful ongoing relationship.”
Aceable is a mobile education platform that focuses on creating affordable, engaging and convenient educational content across all devices. Built by former teachers, NASA engineers and those passionate about education, the Austin-based team is obsessed with helping people with life’s certification challenges. After launching its first mobile app to provide accredited driver’s education courses, Aceable is now expanding into other verticals for required education. To date, the company touts more than 300,000 users and counting, as it continues to expand nationwide. For more information about Aceable visit www.aceable.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of U.S. digital affiliate spending, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.