CAKE Helps Confilio Measure Performance of Multiple Affiliate Offers in Real-Time
NEWPORT BEACH, Calif. – May 22, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Confilio, a leading Brazilian affiliate marketing network, has selected CAKE’s SaaS-based tracking platform to manage and accurately measure the performance of the CPA, CPL and CPA campaigns it runs on behalf of its clients.
Confilio is one of the longest serving affiliate networks in Brazil, focused on successfully matching affiliates with advertisers to extend the reach of their marketing and monetization campaigns. Confilio had previously been using a competing tracking solution, but decided to switch to CAKE in order to gain deeper and more accurate visibility into campaign performance, in real-time. CAKE’s granular metrics empower Confilio to keep track of and validate commissions, identify and root out fraudulent traffic, as well as optimize affiliate offers to ensure the greatest marketing return.
“CAKE gives us the transparency we need to continually improve performance and also helps us better manage campaigns through daily reporting to customers, automated payouts, fraud identification and more,” said Mariana Paduan, Affiliate Manager at Confilio. “CAKE’s superior tracking technology and excellent customer service helps us stay on top of all the information we need to make the best decisions possible for both our advertiser and affiliate clients.”
According to Statista, Brazil is the leading ad market in Latin America, and one of the largest ad markets in the world. Forecasts show the Brazilian ad market is projected to increase in the coming years. The country’s ad revenue is estimated to amount to nearly 30 billion U.S. dollars by 2019.
“As Brazil’s digital advertising market continues to grow, more and more advertisers will look to networks like Confilio to help them attract larger audiences,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “With CAKE, Confilio can ensure that it is driving high-quality offers for its clients and accurately track performance across multiple campaigns. This will help the company continue to scale its business and solidify strong relationships with affiliates and advertisers.”
Both CAKE and Confilio will be participating the upcoming Afiliados Brasil, the largest affiliate marketing event in Latin America, held June 1-3 in Sao Paulo. For more information visit https://www.afiliadosbrasil.com.br/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on ad spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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