Cloud-Based Solution Provides Industry Leader with Real-Time Marketing Intelligence to Attribute and Analyze Campaign Performance Across Multiple Channels
NEWPORT BEACH, Calif. – June 7, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a global financial services provider based in Europe, has selected Journey by CAKE to manage and optimize its performance marketing program. An enterprise SaaS solution for collecting and analyzing customer journey data, Journey provides advertisers with an extended and immediate view into key customer interactions across multiple marketing channels. The company chose Journey because of the platform’s ability to deliver real-time, granular insights on campaign performance.
One of Europe’s financial technology industry leaders, the international money transfer company delivers a pure-play digital remittance service. It allows clients to make secure money transfers via web and mobile at a low cost, with guaranteed destination amounts and next-business-day delivery. Launched several years ago, the company has grown into a powerful global network of more than 30 bank partners across 47 countries including the UK, Germany, Spain, Italy, Poland, Russia, India, Indonesia and China.
Armed with deep insights captured by Journey, the organization can achieve higher conversion rates, optimize campaign performance, reduce acquisition costs and make data-driven decisions for maximizing the return on their advertising spend (ROAS). The financial services provider will initially be using Journey to power its affiliate program, and will extend use of the solution to also analyze email campaign performance and more.
As marketing departments across the globe continue to become more data driven one of their top challenges is to measure and prove return on investment (ROI). In fact, marketers that have clear visibility into their campaign performance and can calculate ROI are 1.6 times more likely to receive higher budgets.
“In today’s incredibly complex and varied digital landscape, an extended view into campaign performance across channels is essential for marketers,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Journey by CAKE allows marketers to capture and quickly analyze data, plus uncover blind spots that hold clues about what may have impacted a transaction, either negatively or positively.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.