CAKE’s SaaS platform provides Clickzoot with a robust API and enhanced feature set to optimize and scale its performance marketing campaigns
NEWPORT BEACH, Calif. – November 23, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Clickzoot, a leading performance-driven ad network has successfully scaled its business model using CAKE. With the growth of its India-based network, Clickzoot needed a tracking platform that could reliably scale their infrastructure while maintaining quality, efficiency and real-time reporting. Clickzoot has leveraged the CAKE platform to efficiently and effectively grow and manage its lead generation program, structure affiliate payouts, track campaigns across multiple channels and address international campaign performance in real-time.
Clickzoot provides solutions for mobile, lead generation, email marketing and data optimization. Tracking all campaigns in multiple price formats for Clickzoot, CAKE’s platform easily captures and analyzes granular data to attribute every conversion, allowing Clickzoot to pinpoint the traffic sources and campaigns that are most valuable to them. Clickzoot has leveraged CAKE’s technology for over two years and continues to validate the partnership by scaling its performance marketing network and taking advantage of the robust feature set CAKE has to offer.
“Clickzoot’s main objective is to provide our publishers, advertisers and agencies with growth, quality performance and accuracy, with the end goal of enhancing customer retention and profitability,” said Jitendra Arora, CEO at Clickzoot. “Prior to using CAKE, we explored competing performance marketing solutions but found the feature set and scalability inherent to CAKE’s SaaS platform in alignment with Clickzoot’s company growth objectives.”
According to eMarketer, the total media ad spending in India will reach $6.60 billion in 2015, an increase of over 8.0% over the previous year. Considering the market opportunity, Clickzoot is well equipped to continue growing their performance driven ad network to support the expanding market opportunity by providing quality performance at scale.
“The performance marketing industry is primed for growth and networks like Clickzoot are scaling its business model to facilitate increased advertiser, agency and publisher relationships,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “With this immense market growth, we are thrilled that Clickzoot has trusted its increasing plans for growth with CAKE’s reliable infrastructure to provide value to its clients.“