Session Focuses on Why Data Matters in Affiliate Marketing
NEWPORT BEACH, Calif. – July 28 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its CTO and Co-founder, Dave Stewart, will present with Kristen Pulver, Director of Affiliate Marketing of Horizon Media, the largest and fastest-growing privately held media services agency in the world, during Affiliate Summit East (ASE). The session titled “Affiliate Marketing: Why Data Matters” will offer insights into how data provides clarity into campaign performance and how to leverage data to make smarter digital investments with affiliate marketing programs. The presentation takes place on the first day of the event, July 31 at 4 p.m. EST.
ASE 2016 takes place July 31 to August 2 at the Marriott Marquis in the heart of New York City. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offers three days of insightful tracks, three separate tradeshow areas and a multitude of networking events.
During the session, Stewart and Pulver will explore the role data plays from an agency, advertiser and affiliate perspective in optimizing their performance marketing activities, increasing ROI and understanding how data affects their long-term goals. In particular, attendees will gain insights on the following:
* Leveraging data to make smarter decisions with your digital spend.
* Collecting and analyzing demographic data, purchase acquisition information and campaign attribution.
* Increasing transparency to combat fraud.
* Implementing attribution to understand traffic patterns and consumer behaviors.
“Marketers have access to more data than ever. This is exciting, but can also be overwhelming at first,” said Dave Stewart, CTO, CAKE. “The availability of real-time data allows marketers the opportunity to pro-actively source new publishers, gain a more accurate understanding of attribution and ultimately make better decisions for their clients. In our session at ASE, we will provide best practices on how to use data to increase profitability and the average lifetime value of customers.”
CAKE will be exhibiting at Meet Market tables #211 and #212 at the New York Marriott Marquis in New York City on Sunday, July 31 from noon to 6 pm EST.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getcake.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.