Provider of Online People Finder Service Uses CAKE for Advertisers to Optimize Marketing Spend 

NEWPORT BEACH, Calif. – March 31, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that The Control Group, a web development and marketing firm headquartered in San Diego, has selected CAKE to track and optimize the performance of multi-channel digital campaigns aimed at driving traffic to several web properties, including the people finder services Instant Checkmate and Reverse Phone Lookup, and the lead auction platform NextGen Leads.

One of the most highly trafficked websites in the U.S., Instant Checkmate provides people finder, public record and criminal record information to users on a subscription basis, by aggregating data from federal, state and local sources. The Control Group markets this service, available through a variety of digital channels and affiliate publishing partners, and has selected CAKE to track the performance of these efforts so that its team can optimize media spend and campaign decision-making in real-time.

“CAKE’s real-time tracking is giving us tremendous visibility into all of our campaigns, which is crucial from a media buying standpoint,” said Alex Brown, Director of Media & Marketing for The Control Group. “Getting immediate insight into performance was a challenge with our old system. Now we can launch or pause campaigns, and optimize buys based on in-the-moment information.”

CAKE’s affiliate management and reporting features are also allowing The Control Group to easily provide performance updates for its publisher partners, who can log in to the platform to launch pixels and view their statistics at any time. These capabilities are freeing the company’s affiliate management team from having to manually create reports and provide them to publishers.

“Businesses using a multi-channel strategy to drive traffic to their sites need an accurate way to track what’s working and what’s not,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize.“CAKE helps advertisers like The Control Group identify both the best and least successful performers so that they can improve on directing spend to the sources that drive the most profitable results.”