CAKE Connect Powered by Thriving, Expanding Digital Marketing Ecosystem that Includes Neo@Ogilvy, Marketo, Google, Forensiq, Bing
NEWPORT BEACH, Calif. – May 21, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the launch of CAKE Connect, a new worldwide partner marketplace. Through CAKE Connect, customers as well as the company’s extensive network of industry-leading agency, technology, media and ad network partners are enabled to easily collaborate and generate additional revenues. CAKE Connect may be accessed through CAKE’s SaaS-based marketing platform and via the company’s web site.
“Our growing digital marketing ecosystem brings our customers and leading tech and service providers from around the world together for added value to the CAKE software platform,” said Mitch Gordon, Vice President of Business Development at CAKE. “CAKE Connect empowers all of these great companies to further build their relationships, enhance their investment in CAKE and embrace a holistic approach to better understand the digital customer journey.”
For users of CAKE’s open and agnostic software platform for campaign tracking, attribution and optimization, CAKE Connect offers immediate access to a wide range of marketing technologies and services already pre-integrated and pre-certified to work seamlessly with CAKE and boost the performance of their digital marketing investments. For participating partners, CAKE Connect provides a venue for building new customer relationships and generating additional revenues. Four categories of partners are active on CAKE Connect:
- Certified Agencies – The agencies participating on CAKE Connect are certified by CAKE and well versed in the company’s technology, as well as the industries in which CAKE customers thrive. CAKE-certified agencies can provide assistance with affiliate management, display, SEO, pay-per-click, social, native and mobile advertising.
- Technology Partners – CAKE’s technology partners are some of the most innovative in the industry, offering a wide range of solutions that enhance digital marketing performance and integrate seamlessly with the CAKE software platform. These leading technology providers can help CAKE users quickly add marketing automation, email, pay-per-call, payment, loyalty program and fraud detection capabilities to their ad technology stack.
- Media Partners – Encompassing popular publisher sites, CAKE’s media partners offer access to established, high-value traffic streams for advertisers looking to extend their reach and drive revenue.
- Networks – Powered by CAKE, ad networks leverage CAKE Connect to expand their reach and grow their businesses.
CAKE by Accelerize was recognized as a Vendor to Watch in the Gartner Inc.’s 2014 “Magic Quadrant for Digital Marketing Hubs” report. According to Gartner, “A marketer’s tendency to embrace point solutions and agencies in the name of expedience is giving way to a conviction that finding, winning and keeping the best customers requires a holistic approach to profiling and communication. This strategy requires marketing processes and data to work together in an orchestrated way across paid, earned and owned channels. This is accomplished by acquiring an integrated digital marketing hub; integrating a variety of applications and components to create a hub; or by working with digital marketing agencies and other service providers that deliver these capabilities as a hosted managed service.”
“More than just a technology vendor, CAKE is proving to be an instrumental partner in our company’s growth,” said Mark, Weinick, Director of Marketing Operations at Vivint. “CAKE Connect provides a valuable one-stop marketplace where we can easily learn more about CAKE’s high-quality service, tech and media partners.”
“CAKE is, hands down, the best platform for managing and scaling performance marketing campaigns for our advertisers,” said Reid Behrendt, Managing Partner and Co-Founder of Lucky Pacific. “CAKE’s flexibility lets our agency add value quickly, and now with CAKE Connect, the time and overhead are significantly reduced even more.”