Presentation Focuses on Utilizing Data to Make Informed, Real-time Decisions for Mobile Campaigns
NEWPORT BEACH, Calif. – July 5, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its EMEA Managing Director, Ewan Darby, will present a keynote during the first day of GMASA Bangalore, July 6 at 12:15 pm IST. Titled “Making Real-time Data Driven Decisions for Mobile,” the session will offer insights into the role real-time, accurate data plays in exponentially increasing mobile ROI. GMASA Bangalore, hosted by Apps World Magazine, will bring together marketers, managers, app developers and top-level executives for a two-day exhibition and speaking agenda featuring industry trends.
During his keynote, Darby will discuss consumer mobile behavior, the revenue opportunity for marketers, mobile marketing global spend and annual growth trends. In particular session attendees will gain knowledge about three key areas: best practices for using accurate real-time data to boost mobile ROI, setting rules and parameters to guide your data, and tips for testing mobile campaigns to ensure optimal success.
A gold sponsor of GMASA Bangalore, CAKE will also be exhibiting at booth C2 from July 6-7.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.