Session Provides Tips on Data-driven, Actionable Insights that Boost Performance Marketing Campaigns
NEWPORT BEACH, Calif. – October 25, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the company’s EMEA Head of Sales, Elizabeth D’Arcy-Potts, will deliver a session titled “Relationships for Growth – Using Data to Improve Key Relationships” at the 2016 Global Dating Insights Conference. CAKE’s proprietary Software as a Service (SaaS) platform is utilized by a number of leading online dating sites to fuel their performance marketing campaigns. During this presentation, D’Arcy-Potts will explore the value real-time data plays in optimizing digital marketing campaigns, increasing performance and enhancing business partnerships. The session takes place Thursday, October 27 at noon BST at The Grange in St. Paul’s, London.
Global Dating Insights (GDI), a leading online media publication and information website for all dating industry news, is the organizer of the annual GDI Conference with attendees from around the world. This year’s event will feature industry-leading speakers and experts, panel debates and one-to-one interviews with executives from the dating sector.
According to the Online Dating Association, between 25% and 40% of new relationships today start online. During the presentation “Relationships for Growth,” D’Arcy-Potts will share insights on how digital marketers can reach this vast audience. In particular, she will provide tips on delivering results from data-driven performance marketing by:
- Targeting the right customers with messages that resonate
- Gaining insights through tracking consumer behaviors
- Leveraging attribution data
- Combating fraud
“The dating industry continues to grow at a rapid rate,” said D’Arcy-Potts. “However, with that growth comes a tremendous amount of data. And many are asking ‘So how do we transform this data into meaningful business insights?’ During my presentation, I will help answer that question by sharing tips on how to make intelligent, data-driven decisions that positively impact the bottom line for marketers in the online dating space.”
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About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers proprietary marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the growth of the dating industry, and when we use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.