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CAKE by Accelerize Enhances Offering with Domo, Giving Marketers the Data they Need to Understand the Customer Journey and Improve Return on Advertising Spend

Domo Powers Journey by CAKE’s Insights Visualization Dashboard

 

NEWPORT BEACH, Calif. – February 13, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Journey by CAKE, the company’s cloud-based, enterprise solution for analyzing customer journey data through multi-touch attribution has embedded the capabilities of Domo’s cloud-based platform to give marketers more ways to leverage customer journey data, capturing the best insights possible about how their multi-channel marketing campaigns are running, and helping them make decisions that improve performance.

 

Journey by CAKE delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms, helping digital marketers capture valuable, cross-channel intelligence that drives better decisions and maximizes return on advertising spend (ROAS). Domo integrates with Journey by CAKE’s Insights visualization dashboard, which combines advanced analytics with a centralized and customizable view of the end-to-end customer journey, serving up insights in an interactive, intuitive and highly consumable way.

 

Through the Insights dashboard, users can capture valuable marketing intelligence about campaign performance across channels and specific customer journey paths; compare ROAS and conversion rates according to rules-based attribution models; analyze revenue by channel, source and campaign; look at trends over specific time periods, and more. Domo makes it easy to connect, analyze and collaborate around data, bringing an array of customizable visualizations, analyses and reporting features to Journey by CAKE, including the following:

  • Ability to drill down – for example, users viewing a performance report by channel can drill down into performance data related to specific sources, campaigns, ads, creatives, etc. within the channel.
  • Multiple data visualization options – including line graphs, bar charts, pie charts and more. Users can easily switch between different methods of visualization.
  • Permissions – organizations can assign users to various levels of data access permissions depending on their role.

 

“Digital marketers are dealing with overwhelming amounts of data and they need tools that can help them transform this data into decision-supporting insights, fast,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Domo, combined with Journey by CAKE’s accurate, advanced customer journey analytics, gives our users the power to quickly assess the performance of their marketing campaigns and make better, real-time decisions possible to maximize their return on ad spend.”
 

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

 

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.