Leading Mobile Ad Technology Provider Shifts its Performance Marketing Program into High Gear with CAKE’s Robust Mobile Device and In-App Tracking Capabilities
NEWPORT BEACH, Calif. – August 31, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that App Retail Media, an innovative mobile advertising technology provider, has chosen CAKE’s software-as-a-service (SaaS) solution to track and analyze more than two billion actions in real-time. App Retail Media moved from HasOffers to CAKE for its superior client service and support in addition to the platform’s powerful scalability, flexibility and accuracy. The result will be a stable tracking platform with accurate data and real-time insights to help fuel App Retail Media’s rapid company expansion.
Founded in 2015, App Retail Media has established itself as a leading mobile advertising technology provider. The company creates and manages omni-mobile advertising campaigns, utilizing custom content and proprietary monetization methods to connect mobile owners, brands and end users in a meaningful way. App Retail Media’s core business is to drive long-term retention rates post-install. App Retail Media will use CAKE to track and analyze real-time data and to monitor more than two billion clicks related to its vast network of social media influencers, direct mobile app developers and access to exclusive mobile inventory.
“As our volume of data continues to grow, tracking and analytics are becoming more critical for us to make strategic decisions,” said Faizan Kasbati, Chief Executive Officer at App Retail Media. “After using another solution, HasOffers, I fully understand and appreciate how CAKE enables us with the advantages of a powerful and reliable tracking platform. We now possess a strong sense of confidence that we can achieve an even higher level of efficiency and productivity. For example with CAKE, we can easily and accurately manage affiliates, track high volumes of traffic and structure payments. I am extremely excited to be part of the growing CAKE family.”
Eric Rosenberg, Chief Revenue Officer at App Retail Media added, “Working with a competitor in the performance marketing tracking space, I have come to appreciate the top-notch service that CAKE provides, from pre-sales engagement to after-sales client care. With the help of CAKE we can now confidently continue on our path of rapid company growth.”
The global mobile advertising market will hit two significant milestones in 2016. According to eMarketer, mobile ad spend is expected to top $100 billion worldwide and will account for more than 50% of all digital ad expenditure for the first time.
“Mobile advertising is a quickly growing industry, where tracking and data analytics are key components to fuel expansion for companies such as App Retail Media,” said Santi Pierini, CAKE President and Chief Operating Officer at Accelerize Inc. “Time and again we’re pleased to provide value for our clients as they continue on the fast track to growth and success. We are looking forward to a long-term partnership with App Retail Media as they drive installs at scale, creating immediate impact and ROI for its worldwide client base.”
About Retail Media
App Retail Media has revolutionized the process of driving highly targeted end users, by categorizing audiences into pods – consisting of specific user information – demographics, age groups, and gender for advanced targeting purposes. Reaching over 850+ million unique devices per month, App Retail Media has a renowned network of social media influencers, direct mobile app developers and access to exclusive mobile inventory. For more information, visit www.appretail.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of mobile ad spend and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.