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Performance Marketing: 4 Key Metrics For Brands

While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts.

Santi Pierini, President of CAKE shares with Momentology his insights into the 4 key performance marketing metrics that brands need to track. Read the full article on Momentology.