The growth in popularity of mobile devices and mobile ad spend has created a whole new set of challenges for marketers. Now more than ever, it is harder to accurately attribute online conversions to individual channels and advertising affiliates. With 85% of people stating that mobile devices are a central part of their everyday life, it is increasingly more important to find solutions for mobile tracking.

This whitepaper from CAKE aims to show you:

– New and emerging challenges of mobile tracking techniques

– Key mobile marketing metrics to track

– The importance and evolving technology for in-app event tracking

– Best practices for in-app event tracking

Fill out the form to read the mobile tracking whitepaper today.