Google+
Request a demo

What is the best solution for you?

CAKE’s powerful SaaS platform will bring clarity to your marketing campaigns and empower you with the insight to make intelligent marketing decisions.

CAKE for Advertisers

Are you an advertiser tracking performance across multiple channels?

More info

CAKE for Networks

Are you an
affiliate or network managing digital
campaigns?

More info

Cake for Lead Distribution

Are you looking
to maximize
revenue potential
for leads?

More info

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support

In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing.

Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can gain a complete multichannel picture of the consumer journey and builds a case for both approaches and looks at whether there’s a third way forward. Read the full article on Momentology.