• Events

    IAB’s Performance Affiliate Conference | Show Insights

    On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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  • Events

    Affiliate Summit West | Show Insights

    Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at
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  • Events

    Mobile Monetization Summit | Show Insights

    The Mobile Monetization Summit took place in Tel Aviv, Israel earlier this month and brought together mobile-focused marketers to share insights on how app and game companies can monetize their apps. As exhibitors of the event, CAKE had the opportunity to meet with mobile leaders from across the globe. In addition, Ben Cockburn, Senior Account
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  • Events

    RD Summit | Show Insights

    On November 3rd, CAKE attended RD Summit hosted by Resultados Digitais in Florianopolis, Brazil. With over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit proved to be an incredible platform to network with industry professionals and explore new opportunities within the digital marketing
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  • Events

    Technology for Marketing | Show Insights

    On the 28th September CAKE attended the Technology for Marketing expo in London to discover what is new in the realm of MarTech. Overall, the general talk revolved around Artificial Intelligence (AI), social media advocacy and the importance of optimising social media throughout the two-day event. Social Media Advocacy CAKE recently launched an advocacy program
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  • Events

    DMEXCO | Show Insights

    The CAKE team have just returned home from DMEXCO after two full days of exhibiting and networking with clients, prospects and industry professionals. The Digital Marketing Exposition and Conference (DMEXCO), is Europe’s largest digital marketing conference and is held every year in Cologne, Germany. Bringing together more than 50,000 attendees, 570 international speakers and 1,000
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  • Events

    India Affiliate Summit | Show Insights

    Intro Summary Last week, CAKE attended India Affiliate Summit 2016 (IAS), hosted by the Internet and Mobile Association of India (IAMAI). IAS is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offered
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  • Events

    LeadsCon NYC | Show Insights

    Intro Summary Last week the CAKE team had the opportunity to exhibit at booth #205 during LeadsCon New York from August 22 to August 24 and returned home with invaluable insights. Leadscon is a conference specifically designed for online lead generation and direct response marketing. Bringing together more than 5,000 attendees over the course of
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  • Events

    Affiliate Summit East | Show Insights

    The CAKE team attended Affiliate Summit East (ASE) last week from July 31-August 2 at the New York Marriott Marquis. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offered three days of insightful tracks, three separate tradeshow areas and a multitude of networking events. Below is a recap
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  • Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • Events

    GMASA Bangalore | Show Insights

    The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on
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  • Events

    IMS Round-Up: Analytics To The Rescue!

    The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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  • Insights

    Figaro Digital Affiliate Seminar: What you may have missed!

    Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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  • Insights

    Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed

    Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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  • Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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  • Events

    Disrupt, Innovate and Engage – What Marketers Should Focus On

    The theme for Marketo’s Marketing Nation Summit “Inspiration in the Nation” was just that – inspiring. A bustling exhibit hall was filled with over 6,000 B2B and B2C digital marketers looking to expand their grasp on the digital ecosystem. Over 100 live sessions featured insightful commentary, plus there were keynotes from Arianna Huffington, Phil Fernandez
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  • Events

    Ad:Tech New Delhi and The Mobile Boom

    We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
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  • Events

    ¡Adios Mobile World Congress! – Event Highlights

    We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
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