CAKE Enables Direct Marketing Provider to Manage Multiple Partners, Track Campaigns and Boost Results.
Lead iD is an interactive direct marketing company utilizing proprietary technology, internal web sites and mobile traffic to deliver leads, sales and installs on a performance basis. Advertisers partner with Lead iD to identify marketing prospects and direct them to relevant offers. Clients working with Lead iD gain direct access to the company’s flagship web sites, including WeeklyGetaway.net and SamplesandRebates.com, in addition to blog traffic, a mobile network, email marketing lists and a private publisher network, Ad-Monster.com.
THE BUSINESS CHALLENGE
Lead iD works with hundreds of advertisers and affiliates, and needs to be able to track the performance of multiple marketing campaigns, for all clients, across numerous channels and geographic areas. To do this efficiently and accurately, Lead iD needed a solution that was capable of capturing and reporting detailed metrics related to performance. The solution also had to enable Lead iD to proactively implement real-time changes to optimize campaign performance. Results had to be quickly analyzed and changes put in place across a number of campaign-delivery factors ranging from affiliate payouts to fraud prevention, as well as offer set up, testing and geo/device-targeting.
Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level. Lead iD uses CAKE to set up, test and dynamically serve offers, create offer contracts, track campaign performance and manage payouts, simply and easily. Lead iD also uses several CAKE API’s to deliver Mobile Installs on a CPI basis. For example, Lead iD can use CAKE to set up multiple variations of a single offer, so that different payouts, price formats and geo-targeted areas can be linked to the offer without extensive customization. Ads can be easily optimized across the locations they will deliver on. This could be the home pages of Lead iD’s web properties, the post registration offer flow or on mobile web pages.
The company can also use CAKE to:
-Cap the number of conversions allowed for a specific offer depending on an advertiser’s budget or publisher’s requirements
-Take advantage of email templates and alerts to automate communication with affiliates
-More accurately measure traffic quality to root out fraud
-Improve campaign targeting and optimization of mobile campaigns by connection speed, device type, operating system and more
-Target campaigns by language and location, including specific countries, states, cities and zip codes
CAKE’s advanced tracking capabilities don’t end at the conversion. Lead iD is using CAKE to understand post-conversion events such as app usage or activities taken after an email registration that present opportunities for upsells and additional sales.
Thanks to CAKE, Lead iD is armed with a comprehensive set of tracking and campaign management tools so that it can ensure that it is delivering high-quality marketing services to its many clients.
“Given CAKE’s reputation as a leader in performance tracking, we did not consider another solution.”
President – Lead iD
- One-stop platform for campaign tracking and partner management
- Identification and minimization of fraud
- Better insight into campaign performance, resulting in higher quality traffic
- Real-time, granular metrics that help drive better decision-making and targeting
- Intuitive tools to automate payout status, communication with affiliates and campaign management
- Top-quality support from CAKE customer service team