The first Gartner Magic Quadrant for Digital Marketing Hubs is out. In the report, CAKE is recognized as a Vendor to Watch, along with other organizations including eBay Enterprise, Kenshoo, Marin Software and SAP.
Prospects, customers, partners, as well as financial analysts and investors turn to Gartner, a leading technology research firm, for industry information and guidance. Their Magic Quadrant (MQ) reports offer a visual snapshot of a specific market and provide extremely useful analysis of key industry trends.
In the 2014 MQ for Digital Marketing Hubs, Gartner did an excellent job of capturing the current state of the dynamic space. And we’re thrilled Gartner recognized that CAKE is “…worth watching as the market evolves.” In particular, CAKE’s Vendor to Watch status is based on our appeal “to enterprise performance marketers that desire strong accountability” and emphasis on “the tracking of media spending directly to sales.”
What does this mean for CAKE?
It’s truly an amazing accomplishment and reflects the momentum we have been experiencing. The value of performance marketing can be seen in CAKE’s growth and our development team continues to invest significant resources and time into building more robust, easy-to-use capabilities to address the needs of the market.
The Digital Marketing Hubs MQ document is highly detailed and has more information and analysis to offer – be sure to access the full report here.