• Events

    RD Summit | Show Insights

    On November 3rd, CAKE attended RD Summit hosted by Resultados Digitais in Florianopolis, Brazil. With over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit proved to be an incredible platform to network with industry professionals and explore new opportunities within the digital marketing
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  • Insights

    Managing Affiliates: Using Data to Make Informed Decisions

    As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
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  • How-To

    Leveraging CAKE Reporting for Detailed Insights

    Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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  • Insights

    How I Won a Pizza Party Through Advocate Marketing

    According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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  • How-To

    Communication is Key – Leveraging Email Templates and Alerts

    In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time updates with our clients’ employees and their partners. CAKE has built tools that help streamline the communications. Leveraging Email Templates and Alerts, our clients can quickly and efficiently communicate updates on items such as offer statuses, payout changes, expiration dates, approaching
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  • Events

    Technology for Marketing | Show Insights

    On the 28th September CAKE attended the Technology for Marketing expo in London to discover what is new in the realm of MarTech. Overall, the general talk revolved around Artificial Intelligence (AI), social media advocacy and the importance of optimising social media throughout the two-day event. Social Media Advocacy CAKE recently launched an advocacy program
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  • Blog

    A Slice of CAKE

    Silvia Pente is a member of the Client Services team and is based in the London office. She will be celebrating her three-year anniversary with CAKE this December! Silvia joined CAKE after working at TTH Media where she was an Affiliate Manager looking after accounts which included The Financial Times and Digital Theatre. A Sneak Peak Inside
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  • How-To

    CAKE Feature Spotlight: CSV Reconciliation Tool

    Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isn’t necessary to match the click to a conversion ID, clients can use CAKE’s Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the
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  • Events

    DMEXCO | Show Insights

    The CAKE team have just returned home from DMEXCO after two full days of exhibiting and networking with clients, prospects and industry professionals. The Digital Marketing Exposition and Conference (DMEXCO), is Europe’s largest digital marketing conference and is held every year in Cologne, Germany. Bringing together more than 50,000 attendees, 570 international speakers and 1,000
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  • How-To

    CAKE Feature Spotlight: Internal Redirect

    With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these caps are met, traffic follows CAKE’s Redirect Strategy. However, CAKE users can employ the Internal Redirect functionality to automatically create a new Campaign for an Offer Contract that is tied to the original Offer. In a previous
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  • CAKE News

    A Slice of CAKE

    Today we introduce you to Thai, a member of CAKE’s IT Support team based out of the California office. Thai began his CAKE career September of 2014 and officially launched the internal CAKE IT Support division. During Thai’s interview he was sold on the company culture, innovative spirit and team atmosphere which led to his
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  • Events

    India Affiliate Summit | Show Insights

    Intro Summary Last week, CAKE attended India Affiliate Summit 2016 (IAS), hosted by the Internet and Mobile Association of India (IAMAI). IAS is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offered
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