• How-To

    How-to: Save Time This Holiday Season By Automating Your Product Feeds

    It’s never too late in the season for retailers to create efficiency and reduce operating costs by automating holiday digital marketing campaigns. With just thirty-one short days in December to make 23.8% of their annual sales, retailers must take advantage of every moment they can. One of the Grinch-like thieves of time for retailers during
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  • Blog

    It’s That Time of Year Again: Using Voucher Codes to Drive Holiday Sales, Part 2

    Retailers know that the holidays are the most important time of the year for their business, but many may not realize just how great a role voucher codes can play in driving sales during the holidays. Now is the perfect time to launch an effective holiday voucher code campaign. Here are quite a few sure-fire
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  • Blog

    It’s That Time of Year Again: Using Voucher Codes to Drive Holiday Sales, Part 1

    For nearly every retailer, the holiday shopping season is the most wonderful and profitable time of year. If your product or service can be given as a gift, now is the time to take advantage of the huge increase in online traffic as consumers search for the best holiday deals. Whether you have a brick-and-mortar
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  • How-To

    How-to: Split Testing Your Way to Conversions

    Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome.   For example,
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  • How-To

    How-to: Data Visualization Lets You See Data Clearer and Faster

    In just about every facet of business today, we are faced with large amounts of data. Visualization of that data can increase our ability to process information exponentially. In fact, according to research conducted by 3M, we process visual data 60,000 times faster than text. Data visualization is especially important for digital marketers. Think about
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  • How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • How-To

    How-to: 7 Benefits of Voucher Codes

    How popular are online coupon, promo and voucher codes these days? Well, it’s easy to find they’re flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event. According to VoucherCodes.com, the UK’s number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.