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Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry. We’re here to help. CAKE is rolling out initiatives such
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Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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CAKE 2015 In Review: A Year of Innovation
In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways. Product Innovation CAKE continues to meet
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SXSW: It’s All About the Journey
This week we’re heading out to South by Southwest (SXSW) in Austin. As you probably know, SXSW brings a unique intersection of original music, independent films and emerging technologies. CAKE is excited to be part of this event, and will be taking stage at the Marketo SXSW Engagement Lounge on Saturday March 14 at noon
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In With the New: 5 Digital Marketing Trends to Watch in 2015
As another year of digital marketing draws to a close, it’s a good time to reflect on how our industry has evolved over the last year, and what the months ahead will bring. One thing is for certain: it’s an exciting time to work in digital marketing. The opportunities that advertisers now have for engaging
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CAKE 2014 In Review: Movin’ On Up!
2014 has been a very exciting time at CAKE. We have grown by leaps and bounds in all facets of business, from customers, employees, partners and offices, to customer satisfaction, product offerings and revenue. As we look forward to continued success in 2015, all of us at CAKE want to pause for a moment to
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CAKE for Advertisers Launches at Shop.org Summit
Held annually, the Shop.org Summit brings together digital and multi-channel retailers to discover new trends, get actionable takeaways and build relationships with colleagues and vendors. According to Gartner, global ad revenue expenditures are projected to increase 5.3% reaching $532 billion by the year’s end. Global ad revenue continues to grow in 2014, fueling investments in data-driven advertising
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Don’t Just Measure the Ad, Measure the Journey
Leverage Attribution: The Whole is Greater than the Sum of Its Parts
For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.