• Insights

    Figaro Digital Mobile Marketing Seminar – The Key Takeaways!

    Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing seminar. Ewan talked about the value of communication and where it all started, moving through to the importance of mobile in ‘another year of mobile’ and how tracking the customer journey will help advertisers with their mobile marketing strategy. Ewan’s
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  • Insights

    Figaro Digital Affiliate Seminar: What you may have missed!

    Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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  • Insights

    Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed

    Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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  • Insights

    IAB Performance Marketing Seminar – The key take aways you need to know!

    Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
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  • Events

    ¡Adios Mobile World Congress! – Event Highlights

    We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
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  • Events

    Mobile World Congress – Using Technology to Track Mobile Advertising

    In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
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  • CAKE News

    CAKE UK Soiree Celebrates Product and Rebrand Launch!

    CAKE UK kicked off the launch of our two newest products and company rebrand with a celebration at the Century Club in Soho on October 2nd! As the disco ball gleamed, champagne flowed, and enthusiastic chatter filled the room, the excitement was contagious among the UK’s leading industry professionals present at the soiree. For more
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  • Events

    Upcoming Events: Ad:tech London, PMI London

    We’re pleased to be exhibiting at this year’s Ad:tech and Performance Marketing Insights (PMI) London, two of Europe’s largest media, digital and performance marketing events! With CAKE, marketers can track, attribute and optimise multi-channel campaigns and reach the full potential of their digital ad spend. Let’s get together at Ad:tech on the 21-22 October and PMI
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  • CAKE News

    Recent Happenings: CAKE Goes to DMEXCO

    Europe’s largest digital marketing conference, DMEXCO (short for Digital Marketing Exposition and Conference), held in Cologne, Germany opened its doors last week to more attendees and exhibitors since its inception. With 30,000 attendees, 800 exhibitors and 400 industry speakers, DMEXCO is the ideal forum to share emerging digital solutions and trends in the ad tech
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