• Insights

    White Paper: Mobile Tracking

    While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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  • Blog

    Cool New Technology Showcased at eTail West

    The floor at eTail West 2015 was buzzing with the industry’s newest, cutting-edge vendors and we are grateful to Multichannel Merchant for naming us as one of the eTail exhibitors who stood out in the pack!  Read the full article here!

  • Insights

    5 Reasons to Add Email to Your Affiliate Program

    Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
    ...

  • Insights

    CAKE named a “Vendor to Watch”

    The first Gartner Magic Quadrant for Digital Marketing Hubs is out. In the report, CAKE is recognized as a Vendor to Watch, along with other organizations including eBay Enterprise, Kenshoo, Marin Software and SAP. Prospects, customers, partners, as well as financial analysts and investors turn to Gartner, a leading technology research firm, for industry information
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  • CAKE News

    5 Ways To Stay Ahead Of The Marketing Technology Wave

    Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
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  • CAKE News

    In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

    As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
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  • Insights

    White Paper: Transforming Big Data Into Smart Advertising Insights

    Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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  • CAKE News

    Performance Marketing: 4 Key Metrics For Brands

    While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
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  • CAKE News

    Ad:tech NY Video Interview: Digital marketing trends and challenges

    CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: [list] Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer
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  • CAKE News

    How to Address the Increasing Pressures of Tracking Online Ad Spend

    Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend. Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on
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  • CAKE News

    Paul Wright Shares Expertise on How to Avoid Minefields in E-commerce Tracking and Attribution

    In today’s complex digital landscape, tracking and attribution can overwhelm e-commerce marketers. From “last click” to final conversion and all of the touch points along the way, how can marketers extract value from their campaigns and make intelligent decisions that will increase digital return on investments? CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields
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  • CAKE News

    In the News: Website Magazine Article on Real-Time Analytics

    Dave Stewart, CAKE's EVP of Technology, shares his insights in the Website Magazine byline article "The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers."

  • CAKE News

    Paul Wright, MD Europe at CAKE – Shares Insights with PerformanceIN

    PerformanceIN's ‘Profile: A Day in the Life of’ takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. In this edition CAKE's Paul Wright is featured.

  • CAKE News

    Attribution: It’s All About the Journey

    When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. 

  • CAKE News

    CAKE Gets High Marks in Recent Customer Satisfaction Survey

    With availability and reliability as two pillars of CAKE’s DNA, we pride ourselves on our approach to service. So, we were pleased to find that a high percentage of our long-term customers give CAKE’s account management and technical support teams high marks.

  • CAKE News

    eM+C: Understanding Mobile Engagement

    As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.

  • CAKE News

    Performance Marketing: Why 2014 Looks Set to Trump 2013

    In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.

  • CAKE News

    PerformanceIN: Mobile Performance Marketing

    Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?

    Find out here!