• CAKE News

    Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in a Row

    We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,
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  • Insights

    CAKE Powers Toluna’s Global Performance Marketing Program

    Creating a successful affiliate marketing program is difficult enough when everyone is local and people share the same region. However, when a program spans across different geographies and currencies, it can be a challenge to coordinate all of the moving parts! That was the case for Toluna, the world’s largest online market research panel and online
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  • Insights

    Infographic: Data and the Customer Journey

    How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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  • CAKE News

    CAKE: The True Facts

    Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini.    First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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  • Insights

    Key Trends in Mobile Purchasing Behavior

    Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphones became a permanent hand accessory, marketers have been hungry to connect with their mobile audiences. As performance marketers, we naturally focused on targeting the mobile crowd with mobile search, mobile sites and apps. But in our quest for more clicks
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  • Blog

    PMi Announces Top Affiliate Managers of 2015

    From the entire CAKE team, congratulations to the Top Affiliate Managers of 2015, named by Performance Marketing Insider! We are very excited that three out of the five individuals selected this year are power-users of CAKE. An oh-so-special shout out to CAKE users – João Alhanati of GlobalWide Media, as well as Karla Christenson and
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  • Blog

    Giving Thanks This Holiday Season

    The upcoming Thanksgiving holiday offers a great opportunity to reflect on the prior year and give thanks for the great relationships we have in both our personal and professional lives.  In Client Success, we have numerous opportunities throughout the year to forge strong relationships with clients and partners that enable us to achieve great things
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  • How-To

    Performance Marketing Glossary (InfoGraphic)

    The Performance Marketing industry, also known as Affiliate Marketing, is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem
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  • Customer

    LenderEdge Video Case Study

    Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with!  Check out the video case study below, and find the written version over in our resources section.

  • Insights

    Lead Tech: Getting Paid the Most for Leads

    Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.”  CAKE President,
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  • Insights

    4 Tips to Jumpstart an Affiliate Marketing Program

    Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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  • Blog

    12 Interesting and Fun Digital Marketing Stats From the Last Week

    Another week of intriguing data points has come and gone, and Adweek has curated the 12 most interesting and fun stats that they saw. Check ’em out here!

  • CAKE News

    CAKE Expands International Offering in New Delhi

    According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up.  Read here.

  • Insights

    Five Ways Small Companies Can Leverage Big Data

    In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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  • Blog

    Marketo Adds Integration with Accelerize CAKE

    Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels,
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  • Blog

    CAKE Founder & CTO, Dave Stewart, Talks CAKE with Performance Marketing Insider

    CAKE Founder & CTO, Dave Stewart, talks CAKE with Heather Vale of Performance Marketing Insider at Leadscon Las Vegas 2015!  Watch the video here! 

  • Blog

    Compete Against Large Retailers: Choose the Right Affiliate Network

    To help merchants figure out which network is for them, Website Magazine is sharing a few tips on what to look for in a network, as well as what merchants can do to make themselves more attractive to affiliate publishers; featuring CAKE’s very own Woo Song!  Read the full article here.

  • Insights

    E-Commerce Marketing And Real-Time Analytics: Strategies For Success

    CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.