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NA MA STE! As They Say In India…
Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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CAKE Meets UCL’s Entrepreneurs
It is perhaps the most gratifying aspect of life at CAKE that we see every detail of the performance marketing industry from Lead Generation aggregators, to multinational publishers and networks optimising traffic locally, nationally and beyond. We also see the next generation of highly talented marketers, developers and entrepreneurs creating and growing businesses that fill
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