• How-To

    The Value of API’s

    What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their
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  • How-To

    Leveraging CAKE Reporting for Detailed Insights

    Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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  • How-To

    Communication is Key – Leveraging Email Templates and Alerts

    In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time updates with our clients’ employees and their partners. CAKE has built tools that help streamline the communications. Leveraging Email Templates and Alerts, our clients can quickly and efficiently communicate updates on items such as offer statuses, payout changes, expiration dates, approaching
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  • How-To

    CAKE Feature Spotlight: CSV Reconciliation Tool

    Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isn’t necessary to match the click to a conversion ID, clients can use CAKE’s Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the
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  • How-To

    CAKE Feature Spotlight: Internal Redirect

    With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these caps are met, traffic follows CAKE’s Redirect Strategy. However, CAKE users can employ the Internal Redirect functionality to automatically create a new Campaign for an Offer Contract that is tied to the original Offer. In a previous
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  • How-To

    How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program

    One of the most effective ways of generating business is through word of mouth. Advertisers and Networks in the affiliate marketing space are very familiar with this method as they work with affiliates who are often times the driving force of traffic for their offers. In addition, they refer other affiliates who also want to
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  • How-To

    CAKE Feature Spotlight: Manage Campaign Payouts with Volume Based Tiers

    Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
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  • How-To

    CAKE Feature Spotlight: City Level Targeting

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as: location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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  • How-To

    A Better Mobile User Experience with Deferred Deep Linking

    If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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