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CAKE’s powerful SaaS platform will bring clarity to your marketing campaigns and empower you with the insight to make intelligent marketing decisions.

CAKE for Advertisers

Are you an advertiser tracking performance across multiple channels?

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CAKE for Networks

Are you an
affiliate or network managing digital
campaigns?

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Cake for Lead Distribution

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to maximize
revenue potential
for leads?

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Attribution: It’s All About the Journey

When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. Read the article on Gigaom to learn more about attribution and why it’s a critical step to understanding the entire customer journey.