Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging digital and mobile markets. As always, the conference proved to be an incredible opportunity to learn about India’s digital ecosystem and meet face to face with our clients.
CAKE Happy Hour and Dinner
To kick off ad:tech New Delhi, CAKE hosted an event at Pier 38, that brought together clients, new acquaintances and industry thought leaders to help facilitate networking opportunities in a casual setting. Additionally, the event served as the perfect opportunity to thank our amazing clients in person for their continued support over the years and allowed them to connect with representatives from our California office, including, Santi Pierini, CAKE President; Garth Harris, VP of Client Success and Dave Stewart, CTO. We were thrilled with the turnout and it was the perfect start to an incredible ad:tech New Delhi.
ad:tech New Delhi Panel Presentation
CAKE President, Santi Pierini joined panelists Sumeet Singh, Chief Marketing Officer of infoedge; Prasad Shejale, Co-founder and CEO of Logicserve Digital; Hand Sun, CEO of India for Yeahmobi and Hitesh Malhotra, Chief Marketing Officer of Nykaa.com on a panel titled “The Top Challenges of the Performance Marketing Revolution.” During the session, attendees received insights into the obstacles performance marketers must overcome to maximize return on adspend, enhance market positioning, better segment customer profiling and build out robust optimization strategies. Furthermore, the panel explored the shift from traditional performance marketing and challenges associated with single channel, silo-based reporting, to a new standard that now incorporates multi-channel campaigns with robust attribution modeling, customer profiling and greater optimization strategies. The panel also:
-Shared how data-driven algorithmic attribution can identify steps in the anonymous customer journey
-Conveyed how each step impacts conversions and determines where additional spend will deliver maximum impact
-Covered the challenges associated with overcoming transparency and traffic quality issues to boost overall campaign performance
We are looking forward to seeing everyone next year at ad:tech New Delhi 2018!