The partnership with Constellation Software Inc. equips CAKE with the financial and intellectual capital to drive the company’s continued growth and superior customer support. In addition, the investment further accelerates innovation to CAKE’s industry-leading performance marketing software and solutions for affiliate marketing, lead generation and multichannel marketing.

Constellation Software Inc. acquires, manages and builds industry-specific software businesses. With over 125,000 customers in more than 100 countries and a proven track record of solid growth, Constellation Software Inc. assembles portfolios of vertical market software companies that exhibit the potential to serve as leaders within their particular market. Founded in 1995, the organization includes six operating groups which currently service over 100 different markets globally.

Business as usual! We have always been committed to putting our customers and partners needs and success first. That remains the same. We will maintain consistency and continuity among our daily interactions with you. Plus, our executive team, employees and product remain strong as ever, ensuring stability for your business. We will continue to provide superior customer service, available 24/7.

Looking ahead, CAKE is well-positioned to expand upon delivering industry-leading solutions that empower you to harness the full potential of your performance marketing program and leverage more advanced marketing analytics. Additional key areas of investments include CAKE’s infrastructure, product roadmap, go-to market execution, support mechanisms and engineering.

The performance marketing industry is constantly evolving. With the expansion of our product roadmap, we will continue to deliver solutions that enable you to be more agile, grow your business and maintain a competitive advantage.

Our core product will continue to focus on providing advertisers, networks and publishers with best-in-class solutions for affiliate marketing, lead generation and multichannel marketing.

Yes. CAKE will maintain its branding and company name.

Yes! All CAKE Customer Success Managers, Account Managers and Sales contacts are available to field any questions you may have. CAKE will maintain all operations out of the Newport Beach, Calif. headquarters, in addition to our offices in London and New Delhi.

Aside from billing updates, there will be no disruptions to your business.

CAKE takes great care to ensure that your data is safe and that our enterprise-grade platform and world-class infrastructure are dependable and secure. Your CAKE instance and data are completely secure, and the acquisition will not disrupt your daily operations in any way. If any concerns arise, please contact your Customer Success Manager today.

Yes, you will have the same level of access. Your day-to-day use of features and functionality will remain the same, plus we will continue to innovate our feature offerings to meet and exceed your needs.