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A Slice of CAKE

CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! We want our customers, prospects and industry advocates to get to know the faces behind the product. Enjoy!

Today we introduce you to Antonino “Nino” Hemmer, a member of CAKE’s Product Solutions Team, based in the London office. Nino began his CAKE career in April 2016 as the Director of Product and Services. Prior to joining CAKE, Nino was the Head of Product for ad2games.

A Sneak Peak Inside Nino’s Role At CAKE:

A typical day at CAKE involves interacting with our clients via phone and email to find solutions that can enhance the overall performance of their online strategy. I interface with customers to determine what they want from CAKE, how they want to use CAKE and how I can facilitate an exceptional CAKE user experience. My goal is to inform our clients if there are any hidden values they may be missing and how to go about implementing them in order to improve overall performance. In addition, I also make sure any requirements that come through Support or Account Management, are properly captured and followed up with.

Nino’s Favourite Part About Working At CAKE:

The people here are amazing to work with. Our office is an open environment and I don’t just mean that in terms of office space. Each CAKE employee truly is open in terms of contributing and helping one another out. If an individual needs help troubleshooting, there will always be another individual close by ready and willing to help.

The people at CAKE is our companies greatest asset. A positive work environment, knowledgeable individuals and teamwork provide the best user experience for our customers, and at the end of the day that is what it is all about.

Nino’s Hot Tip For Customers:

Set up your Redirect Strategy! If your traffic ends up in no man’s land – or simply not where you envisioned it – always check your redirect strategy. CAKE offers a robust combination of redirect strategy for your traffic, which includes a combination of Offer/Vertical/Global and Geo-targeting. You can always refer to CAKE’s knowledge base for further information on any topic.

His Favourite Activities Outside of CAKE:

Apart from my love of Star Wars, I do enjoy video games. Currently my favourite game is Fallout 4 and The Division. I also happen to come from a very musical family and picked up Bass as a hobby and it has stuck ever since! I have two sisters -one with two albums on iTunes and the other an R&B singer/dancer.

In addition to music, I also enjoy surfing. In my opinion the best European surf spots can be found in Portugal.

Finally, I am a true nomad and have been in constant travel my entire adult life. After all of these years my absolute favourite place is still Berlin.

Just For Fun, We Asked Nino “If you could perform in the Olympics, which sport would you do and why?”

I would do anything that is synchronised, so probably synchronised swimming or diving and I would wear a swimming hat with Darth Vader on it!

An Interesting Fact About Nino:

I have lived and worked in eleven different countries:

  1. England
  2. Holland
  3. Germany
  4. Austria
  5. Czech Republic
  6. France
  7. Russia
  8. United States
  9. Canada
  10. Singapore
  11. Indonesia

In addition to this I can speak four languages fluently: English, German, Dutch and Indonesian.